이카와 디지털 로스팅 시스템은 커피 전문가와 생산자 모두에게 혁신적인 시스템입니다.





OUR VISION IS TO

"Improve the value chain for smallholder producers and benefit the global coffee industry and drinkers by improving quality and appreciation of excellent coffee"

 

At present the majority of coffee is traded as a commodity, implying that one bean tastes the same as the next.

Companies in coffee consuming countries largely own the brand value of coffee. A consequence of this is coffee producers have little power in this system and receive very little of the money that consumers pay for coffee.

IKAWA aims to encourage and enable an alternative supply chain for speciality coffee, traded outside the commodity system, where each bean is valued for its provenance and flavour characteristics.

Within this system we think there are greater opportunities for farmers who produce high quality coffee to sell their produce at a premium, therefore improving their incomes.

 

WE PLAN TO ACHIEVE OUR AIM BY:

  1. Donating 10% of revenue from selling green coffee beans to a quality improvement fund, delivered by the award winning charity Cafedirect Producers' Foundation.

  2. Supplying roasting systems that help coffee traders and roasters buy and sell coffee on the basis of the unique flavour and characteristics of each bean.

  3. Supplying an affordable roaster that makes it easy for coffee producer groups to roast coffee for themselves and improve the quality of their product.

  4. Making it easy, enjoyable, and desirable for consumers to roast coffee for themselves, enabling a supply chains for coffee direct from producer to consumer.